Social channel planning
Social content development
Want to know what people are saying about your brand or your competitors?
Social media channels provide a valuable platform from which to better understand your key audiences. We have the skills and experience to carry out daily, weekly, monthly or ad-hoc social listening exercises to find out what people are saying about your brand, your competitors and anything related to your industry. We can use the data collected through social listening to inform your communications plan.
Want to start a conversation with your customers or key audiences?
We live and breathe digital including social media and spend time getting to grips with the newest trends and the freshest thinking every day so you don’t have to. We can advise you on which channels to use based on your customers' demographics, where conversations related to your industry are taking place and the sort of content you have available to share online.
Don’t have the time to manage your social channels?
No problem. We can manage them for you. We can work with you to develop a lexicon for your brand, if you don’t have one already, including a tone and character for the administrator to make sure our posts and responses are always on brand.
If it’s content or a content plan you need we can develop bespoke social content including copy, images and infographics. We can maximise the return on your investment by leveraging built-in features such as hashtags and tweetcards in Twitter and piggybacking on key public milestones related to your business.
We have experience undertaking social listening exercises, channel planning, content development and channel management for a number of different companies and organisations.